Let’s start with a hypothetical. Say you’ve got some skills in an in-demand field—mad chops, like, so good it’s almost scary! Naturally, other people want them, too, and with the right online course platform, you can create and sell your own brilliant ideas.
That’s great! Since 2020 made virtual collaboration the norm, it’s easier than ever to share your knowledge with a global community… and get paid to do it. Your timing is perfect, but after a quick scan of the options, you’ve got a question.
To be honest, there are dozens of platforms out there, all serving a different need. Some are geared more toward creatives, while others offer amazing marketing tools. Some are endlessly customizable, while others use templates to get you up and running quick. Some let you control the data in your community. Your plan to spread knowledge (and monetize your mad skills) will have to wait, at least until you figure out where to host this game-changing course.
We’ve done the digging and picked out five gems from the heap—quite possibly the best online course platforms out there today. Then we broke them down so they’re easier to choose from, and the results are in.
Teachable is widely considered one of the best online course platforms for beginners, since it has loads options to help first timers get started. You can build out simple courses with quick, pre-set template options and tips to get the most out of the program. And you also get access to student information, making marketing that much easier. But while it’s great for startups, you might want something more once you grow.
Next up is LearnDash, a learning platform that comes with one big advantage: It works with your existing WordPress website. That’s right, if you are one of the millions of people already hosting a website on WordPress, you can plug LearnDash right in. That does streamline things, but it also comes at a cost – you’ll need a bit of technical know-how to keep it running smoothly, in comparison to some other options.
Maybe the key to your success is a thriving, interactive community, one where you stay in constant contact with your members. Count Mighty Networks as a possible solution. You can use your existing social media following to build a network of potential students, and with live-streaming video uploads, your content will keep them engaged. When done right, your course could feel more like a social platform than school.
But what if the course you’re hoping to teach is in a creative field? Something like comic-book writing or… quilting… advanced finger painting? If that’s the case, you might want to check out Skillshare. With simple courses based on video lessons and projects to apply those lessons, it’s especially adept in creative fields. But, if the skill you’d like to share is more technical, you may need to look elsewhere.
Enter Cause Machine, a purpose-built, all-in-one option. While other platforms can make it hard to centralize your digital footprint, Cause Machine is set up to do just that. Your website, podcast, events manager and online courses? They can all be in the same place. Members can interact with each other and take classes as a group, creating a more personal, engaged atmosphere, and whether your class is rooted in creative whimsy or hardcore data, you’re all set. Best of all, there’s no technical expertise required, and analytics are included, so it can grow as your business does. Check out some key features below:
Robust Event Management & Registration
Sell Online Video eCourses
Members-Only Original Content
Connect With Other Subscribers
Take Classes Together
In short, picking the best online course platform for you is an important decision, but it doesn’t have to be a chore.
Here at Cause Machine, we help organizations solve complex community engagement problems/questions. We use these disciplines of innovation ourselves in our own development process and have helped lead many organizations through their own process of innovation discovery. Leveraging the Cause Machine platform for engaging your community helps you be confident that the foundations of this platform are built on time-tested best practices of great processes like innovation and design thinking. Schedule a FREE demo today!
So you’ve built a thriving community around a bold cause or brilliant product. Great work! But you’re not done yet.
As your project scales up, one of the most powerful tools you can implement is a membership site, turning “users” into members, driving engagement to your cause… and even monetizing your work.
With the creator economy growing, all sorts of businesses use membership sites – which is really just website that features some sort of “gate,” beyond which only members can pass.
Artists and influencers, nonprofit organizations, social clubs, associations, even retail businesses use these since they all need to present content that only members have access to. That could be special sales and exclusive products, digital classes, or even just a newsletter, and these memberships don’t even have to be paid – they could just involve opting in. But the point is this: Being a member comes with special privileges… and added consumer value.
From your perspective, this added value is the key. It can lead to more revenue for your business, repeat visitors to your site, longer session times, and greater sales numbers – and plus, you could even add a revenue stream if the memberships are paid. But like anything, there are different methods to building a great membership site for your community, and different strengths to each approach.
WPQuickStart for Membership Sites is a plug-in service designed especially for WordPress – the website builder used by almost half of all websites worldwide. If you already have a website, and it’s running on WordPress, this offers a way to add membership functionality.
Key Features
On the other hand, creating a membership site using CMS Hub from Hubspot can help you create a customized experience. More than a plug-in that works with your WordPress website, this standalone content management system is fully hosted by Hubspot (and fully integrated with its marketing, sales, and service tools). The possibilities are endless. You can create multiple membership tiers, with unique perks included in each. But the downside is higher cost – and the fact that one-of-a-kind creations take time and expertise.
Key Features
Creating a connected membership site usually comes down to whether or not the platform can truly meet your needs. Another solution that has membership capability is WildApricot. WildApricot has a variety of ways to build and run your community. One is a built-in member database that allows you to manage how members interact with one another, share exclusive member-only content and more. You can create multiple tiers of membership and encourage users to join up with membership applications. WildApricot is a solid option for launching a membership site.
Key Features
Transitioning from casual users into highly-engaged members is crucial to growth and monetization, and so is using the right platform to do it. Ideally, you’d keep everything from website building to e-learning and membership controls in one place (with a little marketing prowess and analytics thrown in), so you don’t have to piece your digital footprint together.
Starting with a community engagement strategy is the secret to building a successful platform in the long term. Cause Machine helps customers build the plan of engaging a community well and then begin mapping out the technology to help support that strategy. We’re certain that you’ll find some great resources and powerful tools in Cause Machine to better engage your community. Learn how it can work for you here.
Whether you’re just starting out or already a crafty veteran, the proper CRM software for small business is essential. CRM stands for Customer Relationship Management, and when implemented correctly, it can supercharge sales, drive exponential growth and let you provide incredible customer experiences.
Sounds too good to be true, right? Well, not necessarily.
With the right CRM software for small business, you can create a central hub of customer information that allows your team’s different departments to optimize their effort. CRMs can track sales, quickly organize analysis and encourage collaboration, getting everyone on the same page and putting all the elements of a successful business in one place.
In an increasingly data-driven world, this is a critical piece of the small-business puzzle, with the best options aiming for clarity – letting you spend less time cobbling insights together and more time engaging your community. But, the CRM landscape is large, and with so many options, getting started can feel daunting. Even deciding which type of CRM software is right for you may not be easy.
Collaborative – To help teams within your company work together more seamlessly.
Operational – Automated, tactical solutions that make your customer experience better.
Analytical – Providing insight into customer behavior, helping you steer toward greater results.
With those in mind, we’ve broken down the top 10 CRM software solutions for small businesses.
Salesforce is an all-in-one CRM with a sales focus, helping manage contacts, leads and more into an interactive dashboard. The result is a big-picture view of your business, and you can add features as you grow.
Key Features:
Zoho CRM is a popular choice for small startups looking to keep expenses down, because its free plan allows up to three users. You can create sales workflows and keep track of customers, and switch to a paid version for more features.
Key Features:
For small businesses relying heavily on customer support, Zendesk Sell funnels all customer interactions into a single interface, tracking leads and keeping your team informed. It even allows calls to be recorded, helping your help desk be its best.
Key Features:
Insightly works best for small businesses with project-management needs. If you need to track a project from inception through implementation, delivery and review, this CRM can help keep things running efficiently.
Key Features:
Like its name suggests, Agile is a CRM for small business which excels at being versatile – namely by adding top-notch marketing features. It’s ideal for shops where sales and marketing team members work closely together.
Key Features:
Keap is another CRM which combines sales and marketing prowess, where leads can be organized, tracked and turned into sales. Plus, it offers expert instruction to get the most of the platform.
Key Features:
Knowing that complexity is a small-business turn off, Less Annoying CRM is exactly what it claims to be. It lets you manage your contacts, calendar, and more without getting lost in the tech-feature weeds.
Key Features:
If you’ve got a fast-moving team who need to be in lockstep, monday.com could be your ideal CRM for small business. Those familiar with Kanban will find its visual organizer especially easy to use.
Key Features:
For many small businesses, finding and developing leads is a key concern, and Freshsales is built to make that easier. Automatically capturing and tracking potential customers is the beginning of rising revenues.
Key Features:
Creatio can take a complicated, multi-step process and make it (relatively) simple, by automating the sales cycle, marketing approvals and more. And best of all, you don’t need to be a code wizard.
Key Features:
Remember, with the right CRM software for small business; you can take your customer experience to the next level – along with your sales, revenue, and more. As long as you're in a system that WORKS for your business!
Ask these 3 questions about your business needs:
1. What are we trying to achieve? (Manage Customer Relationships, Leads, Audience Segmentation)
2. What features are needed to achieve our goals? (Email sender, automation capabilities, etc.)
3. What is our budget?
When comparing platforms, look for those with numerous positive reviews and a good track record. If you're on a budget, shoot for the middle of the market. You'll find a reliable platform that may have some feature limitations. But, if you need a CRM as dynamic as a fighter jet, then there's a solution for your organization out there!
One of the most significant pieces of what sets Cause Machine apart from other technology platforms is where we start… with a community engagement strategy. We begin all of our work on the foundation of engaging a community well and then begin mapping out the technology to help support that strategy. We’re certain that you’ll find some great resources and powerful tools in Cause Machine to better engage your community as well. Learn how it can work for you here.
A membership website is any website with content that is 'gated' and hidden from the view of most users. They can be very useful and even profitable if built with a few best practices in mind.
Membership sites are used by clubs, teams, professional associations, influencers/niche-based guru's, non-profit organizations, and even businesses (big or small). The possibilities are endless, but the purpose is the same: To foster community value, lead members on a journey, and create more revenue.
WIth a membership website, members-only content is what gets you there. You’re selling exclusivity, a pass into the private club. What if you're on a budget, not a programmer, or don't have tons of marketing/sales experience? No worries. You can still create a successful membership site for free.
First, it would be to define a membership website properly. It’s different from a subscription model. Both charge a fee for access to exclusive content like online learning courses, private newsletters, exclusive deals, or entertainment content, but membership sites offer all that plus features to participate in the community.
The content or access offered in the membership is often just a perk – a tool to help convince people to become more than users. Because once customers become members, it strengthens your organization. Whether through revenue from subscriptions, products sold, virtual events, or community engagement.
No two missions are the same, but if you’re looking to create a membership site free, there are some basic standard practices you can follow. Each method leaves room for interpretation and personality but will prove essential to success.
Before you do anything, you first need to know what you’re offering and who you’re offering it to. If you’re running a small business, for instance, think long and hard about what sets it apart and why people will want it. Then consider which people love that specific brand of individuality. What could you offer as an exclusive experience? It must be something you can’t get elsewhere, and it must solve a problem. See who else is operating in your space, and try to stand out.
Action Steps
Next, it’s time to build the selling point for the membership. You need to figure out what people will get for joining. Make sure the special offer aligns with your goals. Make sure this is simply communicated to the customer.
Action Steps
Now that you know what you’re offering, you have to price it. Using what you learned in the last step, strike a balance between what it’s worth and if you'll have any costs as you continue building and maintaining your site. One way to generate revenue based on your customers' commitment level is by creating membership tiers with different value propositions. Consider offering a free tier, which might translate into a paid membership later. Researching similar competitors in your specific market will give you a clear picture of what is successful. Depending on your niche, you'll need to adjust as you go.
Action Steps
A key step in how to create a free membership website is branding. This is where you’ll give your website/platform a face – metaphorically speaking. Actually, you’ll give it a name, create a logo, pick a color scheme, and maybe even write a snappy slogan. Whatever you do, make sure it is crystal clear and speaks directly to the purpose of your offer. In short, make it professional, and take your time because people respond strongly to good branding, although it's not important as your content or product. That gives a brand its true identity.
Actions Steps
Now we have arrived at the fun stage; you get to build your own membership site and what it will contain. This can be a complicated choice as the 'solutions' are numerous. But again, there are a few basic practices that you can follow as you create for success.
There are countless membership site tools that you can use to craft your plan in real time. Many offer free trials or free plans altogether. Once you choose which is best, you can implement the strategies covered in this article into your approach.
A few core things to include in your site are:
1. Landing page (make the sale here)
2. Membership options (Pricing tiers)
3. Clear Call to Action (CTA)
4. Gated content/experiences for exclusive members
5. eCommerce store to process transactions
6. A secure domain
Based on your needs, you'll want a platform where you can host exclusive content. Just remember this is the main attraction, so give it special attention.
Action Steps
These are some basic elements to create a membership website for free, and now you’re ready to get started. You'll need to dive deeper into a few specifics, like what membership platform fits your needs and how you'll work to deliver your content.
Starting with a community engagement strategy is the secret to building a successful platform in the long term. Cause Machine helps customers build the plan of engaging a community well and then begin mapping out the technology to help support that strategy. We’re certain that you’ll find some great resources and powerful tools in Cause Machine to better engage your community. Learn how it can work for you here.
When it launched in 2003, Wordpress sparked something close to a digital revolution. Suddenly, almost anyone could make a professional-grade website packed full of high-quality content, and it now dominates the market.
Believe it or not, about 43 percent of all websites currently run on Wordpress1, making it the most popular website builder in the world. But it’s not the only option. And if you’re about to take the plunge, you should ask yourself:
It’s true that Wordpress is a powerful tool, with things like drag-and-drop block editing, thousands of themes and countless plug-ins to choose from, but it can also get complex pretty quickly. Perhaps the plug-ins you’ve chosen are not compatible with each other… that happens. Or maybe you’re not up for the hassle of managing your own web hosting, with security and updates and all the rest.
Luckily, many WordPress alternatives exist. Some offer a simple approach, while others are extra flexible. Some emphasis e-commerce, while others are great for blogging. You just need to know what's right for you.
We’ve scoured the internet to compile a list of the 9 best WordPress alternatives for building a website, with hopes of giving you a fuller picture of the options.
Wix is probably the best-known Wordpress alternative, and there’s good reason for that. If you’re looking to keep things simple, Wix is great for building basic websites with a similar drag-and-drop model to Wordpress, but a more streamlined list of plug-in options to choose from.
Next up we have Domain.com, which excels in a few areas where Wordpress does not – right out of the box. While WordPress needs some customization before you can start selling goods and services, Domain.com comes ready-to-go with e-commerce capability. Good news if you need to set up shop.
Then we have Shopify, and just by the name you can tell – it’s built for e-commerce. Shopify is one of the best Wordpress alternatives if you need a digital storefront, and with great-looking templates, payment option tools and 24/7 tech support, you get a professional feel without much heavy lifting.
As far as rivals to Wordpress, Drupal is most popular with bigger organizations. If you’re looking to create a website with complex, one of a kind content at enterprise scale, Drupal is almost endlessly customizable, and highly adaptive. The drawback is you’ll need some technical know-how to set it up.
Squarespace is a great Wordpress alternative with a little something for everyone. Whether you’re building your first site for a new small business, or you’re a creative looking to showcase your work, it has a familiar drag-and-drop feel, and templates that often look better than the competition.
Searching for a high-tech solution? Hubspot’s CMS Hub is a powerful content management system – and its main draw is a fully-hosted platform, meaning it can handle all that pesky back-end maintenance on its own. Plus, with automated marketing tools and killer analytics, you get a lot of bang for your buck.
Not all websites are intended to sell stuff – some are just there to deliver fantastic content – and if you are a writer of any kind, Ghost might be the way to go. With powerful SEO and publishing tools built right in, plus things like an RSS feed builder and full-picture editor, this is a great choice for creatives.
Web.com is a good choice for Wordpress alternatives that don’t break the bank – or take over your life. Relatively inexpensive and easy, users can start by choosing from a list of templates. Or, with the added ability to make your own design, this option can also help you create a truly unique brand experience.
Another example in the world of Wordpress alternatives is Medium. Perfect for publishing text, you’ve probably read a column written by a celebrity on Medium in the past – even if you didn’t know it. It’s not as endlessly customizable as some of the others. But it’s clean looking if the written word is your thing.
In the end, this is still just a fraction of the website-building options out there, and it might sound like a lot to think about. Whether you just need a website or if you're looking to give your community a home, it’s a decision you can’t afford to sleepwalk into. Take the time to decide what works for you.
Starting with a community engagement strategy is the secret to building a successful platform in the long term. Cause Machine helps customers build the plan of engaging a community well and then begin mapping out the technology to help support that strategy. We’re certain that you’ll find some great resources and powerful tools in Cause Machine to better engage your community. Learn how it can work for you here.
You want to have a significant impact on the world AND generate revenue. In order to do that you need valuable resources and a means to deliver those great resources. The problem is that most people with great content and a great community don’t yet have the right tools or plan to bring this next step in their vision to life. We understand the challenges of building a revenue-producing community. This is why we've created this resource to help you build a plan forward.
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